Wednesday, February 16, 2005


Black Nike One Black

Demand forces Nike to release Black Nike One ball

Due to incredible demand for the black Nike One Black, Nike Golf will offer a limited number of two-ball sleeves of the black Nike One Black with the purchase of a dozen Nike One Black or Nike One Gold golf balls at participating golf shops and golf specialty stores.

At last week's FBR Open, Rory Sabbatini, Justin Leonard, K.J. Choi and Stewart Cink each teed up the black Nike One Black on the par-3 No. 16. Each day they passed through No. 16 they teed it up. Ironically, Cink, Choi and Sabbatini were all grouped together for Saturday's Third Round, making for an interesting sight with three black golf balls on the green. The buzz from "the most exciting hole in golf" carried far beyond Scottsdale, Arizona and calls for the black Nike One Black started rolling in before the tournament ended.

As I said here, a great viral marketing campaign!

Mover Mike

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